Gold legal in the World Business?

Paragraph known as the "Golden Rule" or the Law Kencana is the one word that is often considered impossible to do, what else in the business world.Which may be beneficial if the business can be run based on the Principles, "as you would want that person to do it, and we also do it to them." But this is possible. A large retail employers in the United States, JC Penney had to display ads that read:

Many of the business is secular can, and the service is religious. But I can never accept the separation. Is not the service is part of the core business? For me, business is also religious and secular.

JC Penney is the son of a servant of God who serve in rural Missouri. His father served without receiving salaries and pay their families with farming. His father is a righteous, and often these teachings to inculcate in themselves Penney, "Do it to other people, as you people will do for you. "His father wanted, "Goodman, if you follow the law Kencana this, you will undergo a remarkable life for God and God will keep you."

This left a deep impression in the lives of Penney. Christian values that put his father to make a principled person and difficult to compromise. Although Penney aspire to become a lawyer, but his father is not able to finance studies. After middle school graduate, who is the father wrestled with the disease of tuberculosis (TB) to ask his friends in memperkerjakan Penney stores sell the materials to dry. Penney has skills in trade and BOS very like it. But the disease that eventually snatch his father's life is also infected and the doctor himself to suggest to move to places with a more dry climate. Penney then decided to wander into Colorado.

There, he successfully gathered enough capital to open their own business. The first business establishment is a small store that sells meat. But this business can not survive long because they refused to fix Penney biggest subscription, a hotel chef in the city with a bottle of whiskey that he'd like to order from meat.

After the failure of business first, Penney may be disappointed and despair and concluded that the principles of honesty and values are not noble teachings of the Bible can be applied in the business world. However, this does not happen.

He decided to return to work in the shop. Everything that he do, do it with sincerity and full commitment. After several years he offered a job as assistant manager at a shop called "The Golden Rule Store" or Kencana Store Law. Store name reflects the principle that life, and he felt sure that it is God's will for the work in situ.

Owing to strong business and his honesty, the store is growing rapidly and Penney offered to Shareholders for the new Stores to be Opened in other cities.Although Penney did not have enough capital, but that other shareholders did not make it. Penney is a diligent worker and a diligent. Only within 5 years, Penney not only able to pay for the capital loan business partners, but it has enough funds to purchase shares owned by business partners and the other a single store owner.

Penney based successful or because of the ingenuity maneuver his business?Not at all, he never left the principles existing in himself. Based on the principles of honesty, he do innovasi-invovasi new that has not been applied by other people at that time.

In 1900an years, the selling price of goods is not set, but in each transaction, the seller will offer a much higher price and the process will occur in fresh-bidder long before the selling price agreed to by both parties. Penney stores owned shop is one of the first to apply the system "one price for all people." Penney set a fair price and low enough. Workers who set a higher selling price will be reproved by it.

Only time in 7 years, Penney has successfully Opened a network of 22 Stores. It certainly also received benefits in the store, and Managers at each store offered to become the owner of the store that he managed. In 1927, twenty years after opening its first store, Penney and the manager has his sleep spreads across 1,000 cities in the United States.

But the Great Abuse or a decline in capital markets in the year 1929 runs as the United States and all investors who planted the capital in the banking sector and property, Penney lost all personal wealth in one night. Losses experienced about 40 million dollars. Not only Penney, but many investors that went bankrupt and almost daily suicide cases occurred after the monetary crisis. Personally, Penney has lost everything, but must bear the debt of 7 million dollars.

This makes Penney is very important. It must release all service and in the home and family life to be shattered. In the age to 56, he experienced severe depression.

During this Penney has a life and business based on Christian principles, which are planted by her parents, and he also is giving enough work to God, but faith is now being tested. Penney said, "I like people who have lost grip." "My business collapse, communication with colleagues,and even wives and children of my increasingly distant from me." Penney even think to do what is done by many investors that bankruptcy is likely, that is suicide.

ut a friend tempt him ever to Seek treatment in the hospital. In to despair and depression or weight, God will touch his person. One morning, he got up a bit since the morning and breakfast is not yet available, it is walking in the Corridor, and she Heard a song that she often Heard in the small time.

No matter what strikes, do not grieve

God will protect you

Everything you need, he will provide

God will protect you

Following singsong voice Penney find a group of doctors and nurses are being worshiped in the chapel. One paragraph read, "Come to Me all who pooped and berbeban weight, I will give relief to you." (Mat. 11.28)

Given that experience again, Penney write, "At that time, something occurred to me that I can not explain. I experienced a miracle. Experience met with God in the morning to transform the life of me, and since then I become different. I have seen God in His glory. "

During the twelve hours after that, Penney had a kind of repentance. "In a sudden, I feel need to be heard, I cried from the heart, 'God, if you will keep me? I can not do anything even from myself!" Penney wrote, "I feel I am being moved from darkness to in the light. " The words "believe only" come to him. "In the midst of a failure to believe, I assisted to return trust."

Although at that time, he is no longer young and burdened by debt 7 million dollars but Penney get new strength to rise again. He successfully rebuild their business with a loan. In mid 1930an, business success and return personal wealth has increased.

Penney renew support to various charities and contributed to more than 100 service organizations in the United States and around the world. Millions of dollars donated to the work of God. As a tribute to her parents, Penney established a community to accommodate the servants of God who is retiring. Penney Retirement Community still exist to this day. Similarly network retail stores JC Penney, which is a network of retail stores is the third most in the United States today.

Penney often re-told a meeting with God in the hospital. He admitted the mistake was made because he trusts success, and not God. Even Penney in the understanding of certain Christian leaders is not a great, but as a business leader, its commitment to apply Christian principles in the business world can become the inspiration for us, especially in this era where the spiritual life are often separated from the life business.

However, the need to be considered are the principles of Christian does not always make us rich. Sometimes he can make us poor. However, these principles should we apply in every aspect of our lives.

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