Organizations must make changes to adjust to the competitive lingkungaanya. Technology, competition, economic shocks, social change, labor and political world is a strength that stimulate change. Advanced information technology can change the way to compete, so it can improve its competitiveness to compete with the company. Nevertheless, CEO of Unilever, Floris A. Maljers says "the biggest obstacle faced by the company in the face of globalization is the limited human resources, not limited capital."


Floris A Maljers
In the book Why Companies Fail, Mark Ingebretsen, said: "Companies need to predict future trends, to detect trends that must be faced if they want to continue to generate profit. The company also must devise ways to mengadapsi products and services they reach for the consumer groups that have not I pitch definition. The most important of all this, companies must recognize the fact that large-scale changes are natural, while the changes that the world is part of the new custom. Therefore they must lead to changes in strategy. 11 September attacks with the tragic incident shows how to change everything, sometimes the only time in the night. "Leaders of successful act lithe and supple in the face of change. In fact, he felt pleased that the changes will be touching himself in the most.
Most companies die, because subordinates should always follow their leaders that never changed. Historian, Alfred D. Chandler, Jr., in a book titled Strategy and the progress of the company's structure-American company, because it would make changes, especially in the management system. Chandler examines the four major American companies, namely General Electric, Du-Pont, Standard Oil company and Exxon. Availability changed from the fourth CEO of the company that makes the company has up to now still survive.
Employees are rice, while the style of management is lauknya. Jack Welch, CEO of General Electric when it says "We are the things to pawn our people, then we need to empower them, give them resources and out of trouble with how to use them." Jack Welch invest half time with employees, so he knows them, talk with them about the problems the company, praised their performance if they are good, but if they fling down their performance. He knows about 1000 employees who have good ideas and have responsibility over their work. Personal approach that made Jack Welch to the employees bear kasil remarkable improvement in performance. "If you win, we all win" Thus said Welch. That sebabya 27,000 employees of General Electric have shares. In 2001, General Electric was selected as "The Most Admired Company in the World" ranked first version of Fortune.
"Two corporate leaders is the largest this century, Alfred Sloan of General Motors and Jack Welch of General Electric. And Welch will be bigger than both of them, because they plan a new paradigm, contemporary, for which the corporation is used to model 21st century, "said Noel Tichy, from the University of Machigan, observers old-style managerial Wech. Thus, whether we will make changes or die?

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