Story 1
In Bantul there is a seller of fried rice and noodles, which are located in areas from marketing glass eye "is not strategic." Yes indeed he was selling in the village itself is rather difficult access entrance alias only way to land. He is a staff in one of the institutions of government and also complained that another fortune selling noodles and the fried rice.
Long before familiar with the theory of "irresistible offer sensational" that digemborkan the elders tda, the father has been practicing the theory that marketing is very simple but cespleng this.

Alone with the seller & rice noodles fried most, stalls champion mo (about so-called) to do with the way marketing practices often appear on the radio, although only send "one". Activities send one to himself or to his wife, sometimes also from his wife for their families, etc., are routine and are marketing the end that there peryataan about the stalls and rice noodles fried champion I was.

For example: "Greetings to Geri Wati, last night at around stalls of the meeting I champion, can eat fried rice that uenak it," for example "but also" one of the gold Basuki, Mbah Mo gratitude of my friends happy at the top of the dinner I place champion ".... etc are all done champion ... I own extraordinary.

Then do not forget to also spread a brochure to be done to the middle of the city. And you know the news more effectively ... I wonder stalls champion became known even to officials and artists had to place to sample fried rice noodles & racikannya. The minister also president had in place and are even langgana sertiap Jogya sure to stop by to place the actual location of the remote and difficult to reach.

In terms of taste are also standard but a scar, not much different to the other. And now he has employees, including her parents into their own employees. I work at my salary and the other was still serve as a child. This happens all came from his dreams that he wants to come to every kiosk, he does not care about ordinary people, artists, officials and the president. I want to be past the Entrepreneur, now have a real dream, so that God is not mistaken for mengabulkannya ....

Story 2

When my office work there, to the coordination office renovation Reps Bojonegoro years ago, I tergelitik stalls with the ball in the street Reps office I visited was in the right corner of the crossroad, near the red light. There are glaring in writing his list plank "Bakso Ora Patek delicious."

Name as it is, but if you do not eat asked how many people are eating a meatball in this place, and indeed many sizable baksonya pretty good, the campaign is very little tonight ... and I also told this by Cak Fud and Pak Panca to some of my days ago. And perhaps also have been published in the magazine entrepreneur and finance. Proved that the name is important to create branding, software would also create "Soto But Patek delicious" he .. he ..
Next ...?
Two stories that initiated the discussion by Cak Fud (full name Abdullah mahfud), a businessman Chemical supplier to large industrial original surabaya. And ternyta Cak Fud this is that often people I met when I still lived in housing galaxy gorgeous earth (araya), one of the elite housing area in surabaya.
We equally often work at the mosque praying arroyan located in the complex and also the same as the priest when the priest permanent replacement (Luqman Baswedan pack, the buying and selling automotive and pack Zubaidi, the Assistant Dean I FTK ITS) to attend . I just knew he was a businessman and also ikhlash a mentor for beginners like me this.

Fud smack reminded that we must have a dream that is a specific description of the future that we will achieve. Short said the dude we need to be for ourselves. Because the boss is always right, boss is more rich and the many liburnya boss. If there is truth to my statement is also named as the boss is a better all the wealth, position and the more attractive he can manage his life with the best.

And that is all the more important it should be oriented Hereafter hehehe then the world will serve us. Remember the story Soichiro Honda, founder of the automotive business empire "Honda" of the industry and the market system ..? We may imagine if he was alive GO but we see the exact opposite, he is very simple life with a house and not bequeath property to their children.

And he never says "people I only see the success of one percent. but I do not see 99% of my failure. so, when you experience failure, then you can start dreaming, mimpikanlah new dream. "Individuals are extraordinary ... So I think if we would consider it easy hehehe also will be easy, so where would select ...?

And then he delivered a very important For the operators and prospective employers, including:
An entrepreneur should have a financial intelligence
Clever, it does not guarantee success
Successful people are those who have failed more than other people
People who are successful as many people take advantage of clever
Success is the price
Employers are lazy to work ... but smart thinking

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One of the consequences of the work is to get the money, somehow it is called salary, incentives, commissions, bonuses, or any evidences. And when a type of work we differentiate a work of the "fun" and "not fun", while the amount of money that may be obtained we distinguish in the category "little" or "small" and "many" or "big", then the likelihood of the following four ancha :

Quadrant I: Fun but a small honorarium
Quadrant II: Fun and great rewards
Quadrant III: No fun and benefits small
Quadrant IV: No fun, but big rewards

First, there are the types of jobs, "fun", but only to provide benefits money "little" or "small". Second, there are the types of jobs, "fun", and provide benefits money "many" or "large". Third, there are the types of jobs that "not pleasant", and provide benefits only "small". And last, there is the type of jobs that "not pleasant", but provides benefits money "large".

If the four possibilities that we apply in the work of the main breadwinners us at this time, the first question is: Is it fun working or not? Then, somehow work it fun or not, the question derivation is: Does it provide benefits in the amount of money, large or small?
If the work is fun, but the benefits are small money, there are still reasons to maintain. The same also applies when the job is not fun, but it benefits big money. In the second case this score may be 5:5 alias balanced. To make a difficult decision to leave or maintain the types of jobs there.

Will be the case if other work is fun and benefits are also big money. Reasons to keep the job that became very strong. Indeed have an ideal job there. Fun work will make us productive, and the benefits of productivity will make it feel valued properly. Thus, both our work and the employers will gain the same. There was a win-win relationship in such work.

As if the job that we should do is not very fun and benefits the money is very small. Logically this kind of work should be immediately abandoned. Do something that we do not like the results will not truly productive. On the other hand, because we are not productive then lost the reason for the employers to provide greater benefits (salary increase, for example). Here was lose-lose, both parties only injured.

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Paragraph known as the "Golden Rule" or the Law Kencana is the one word that is often considered impossible to do, what else in the business world.Which may be beneficial if the business can be run based on the Principles, "as you would want that person to do it, and we also do it to them." But this is possible. A large retail employers in the United States, JC Penney had to display ads that read:

Many of the business is secular can, and the service is religious. But I can never accept the separation. Is not the service is part of the core business? For me, business is also religious and secular.

JC Penney is the son of a servant of God who serve in rural Missouri. His father served without receiving salaries and pay their families with farming. His father is a righteous, and often these teachings to inculcate in themselves Penney, "Do it to other people, as you people will do for you. "His father wanted, "Goodman, if you follow the law Kencana this, you will undergo a remarkable life for God and God will keep you."

This left a deep impression in the lives of Penney. Christian values that put his father to make a principled person and difficult to compromise. Although Penney aspire to become a lawyer, but his father is not able to finance studies. After middle school graduate, who is the father wrestled with the disease of tuberculosis (TB) to ask his friends in memperkerjakan Penney stores sell the materials to dry. Penney has skills in trade and BOS very like it. But the disease that eventually snatch his father's life is also infected and the doctor himself to suggest to move to places with a more dry climate. Penney then decided to wander into Colorado.

There, he successfully gathered enough capital to open their own business. The first business establishment is a small store that sells meat. But this business can not survive long because they refused to fix Penney biggest subscription, a hotel chef in the city with a bottle of whiskey that he'd like to order from meat.

After the failure of business first, Penney may be disappointed and despair and concluded that the principles of honesty and values are not noble teachings of the Bible can be applied in the business world. However, this does not happen.

He decided to return to work in the shop. Everything that he do, do it with sincerity and full commitment. After several years he offered a job as assistant manager at a shop called "The Golden Rule Store" or Kencana Store Law. Store name reflects the principle that life, and he felt sure that it is God's will for the work in situ.

Owing to strong business and his honesty, the store is growing rapidly and Penney offered to Shareholders for the new Stores to be Opened in other cities.Although Penney did not have enough capital, but that other shareholders did not make it. Penney is a diligent worker and a diligent. Only within 5 years, Penney not only able to pay for the capital loan business partners, but it has enough funds to purchase shares owned by business partners and the other a single store owner.

Penney based successful or because of the ingenuity maneuver his business?Not at all, he never left the principles existing in himself. Based on the principles of honesty, he do innovasi-invovasi new that has not been applied by other people at that time.

In 1900an years, the selling price of goods is not set, but in each transaction, the seller will offer a much higher price and the process will occur in fresh-bidder long before the selling price agreed to by both parties. Penney stores owned shop is one of the first to apply the system "one price for all people." Penney set a fair price and low enough. Workers who set a higher selling price will be reproved by it.

Only time in 7 years, Penney has successfully Opened a network of 22 Stores. It certainly also received benefits in the store, and Managers at each store offered to become the owner of the store that he managed. In 1927, twenty years after opening its first store, Penney and the manager has his sleep spreads across 1,000 cities in the United States.

But the Great Abuse or a decline in capital markets in the year 1929 runs as the United States and all investors who planted the capital in the banking sector and property, Penney lost all personal wealth in one night. Losses experienced about 40 million dollars. Not only Penney, but many investors that went bankrupt and almost daily suicide cases occurred after the monetary crisis. Personally, Penney has lost everything, but must bear the debt of 7 million dollars.

This makes Penney is very important. It must release all service and in the home and family life to be shattered. In the age to 56, he experienced severe depression.

During this Penney has a life and business based on Christian principles, which are planted by her parents, and he also is giving enough work to God, but faith is now being tested. Penney said, "I like people who have lost grip." "My business collapse, communication with colleagues,and even wives and children of my increasingly distant from me." Penney even think to do what is done by many investors that bankruptcy is likely, that is suicide.

ut a friend tempt him ever to Seek treatment in the hospital. In to despair and depression or weight, God will touch his person. One morning, he got up a bit since the morning and breakfast is not yet available, it is walking in the Corridor, and she Heard a song that she often Heard in the small time.

No matter what strikes, do not grieve

God will protect you

Everything you need, he will provide

God will protect you

Following singsong voice Penney find a group of doctors and nurses are being worshiped in the chapel. One paragraph read, "Come to Me all who pooped and berbeban weight, I will give relief to you." (Mat. 11.28)

Given that experience again, Penney write, "At that time, something occurred to me that I can not explain. I experienced a miracle. Experience met with God in the morning to transform the life of me, and since then I become different. I have seen God in His glory. "

During the twelve hours after that, Penney had a kind of repentance. "In a sudden, I feel need to be heard, I cried from the heart, 'God, if you will keep me? I can not do anything even from myself!" Penney wrote, "I feel I am being moved from darkness to in the light. " The words "believe only" come to him. "In the midst of a failure to believe, I assisted to return trust."

Although at that time, he is no longer young and burdened by debt 7 million dollars but Penney get new strength to rise again. He successfully rebuild their business with a loan. In mid 1930an, business success and return personal wealth has increased.

Penney renew support to various charities and contributed to more than 100 service organizations in the United States and around the world. Millions of dollars donated to the work of God. As a tribute to her parents, Penney established a community to accommodate the servants of God who is retiring. Penney Retirement Community still exist to this day. Similarly network retail stores JC Penney, which is a network of retail stores is the third most in the United States today.

Penney often re-told a meeting with God in the hospital. He admitted the mistake was made because he trusts success, and not God. Even Penney in the understanding of certain Christian leaders is not a great, but as a business leader, its commitment to apply Christian principles in the business world can become the inspiration for us, especially in this era where the spiritual life are often separated from the life business.

However, the need to be considered are the principles of Christian does not always make us rich. Sometimes he can make us poor. However, these principles should we apply in every aspect of our lives.

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According to the Gallup Poll, using mathematics and interpolation roughly, the following conclusions. If there are 1,000 individuals is a "type-Columbian" explorers who receive all the credit that has economic value that they find and claim, let us assume that each of them has 10 members supporting cast around the world in them - 10 people which is very important that there would be no without economic miracle without them, the amount to be 10,000. We then multiplied by 10,000 builders big business again by 10 to determine roughly the size and number of its rainmakers that are needed to continue to support the growth of total U.S. GDP. Ten thousand multiplied by 10 (to account for and give credit to the dominance of employment in small-to medium-size companies, which make up about 70% of the U.S. labor force) together with 100,000. In other words, only 100,000 stars of various sizes to create unforecasted growth in the current state of the United States, a country 300000000 people

Here is the part that's important for leaders: 100,000 stars of this growth will have made anywhere they live. If they have to prepare all the shops in Sioux Falls, Kansas City, and Fargo, all that happens in the U.S. Midwest. If all these groups have been living in Sao Paulo, Rio de Janeiro, Brasilia, or, $ 10 trillion will magically appear in Brazil.

Math is simple. One star per $ 100 million from GDP growth.

If you want to ask how to improve significantly to GDP your city, we will say you must find and develop stars 10. And you must create the largest incubator of talent possible. You incubator is the energy and pipeline work for the future. This will take some time to see the results you want, but you will not get them if you do not start with the star 10. The only other alternative is to buy growth, as companies do, with the acquisition. Leaders of the company's acquisition vs. organic growth all the time problem, and they know that organic growth is the best long-term strategy for every community organizations or persons.

To get a better idea of how to identify the hatch and the stars, our team code characteristics of the several hundred extraordinary business success, political and nonprofit leaders. Only four or category code that is required to classify them all.

1) innovators

Innovators get ideas that create new products, new markets, the value of shares, and incubate thousands of jobs.

They are often beaten by their discovery while working by an organization - a hospital, government, a company - or most often during their university studies. They are as possible, however, to follow them through the discovery of outside organizations as the inside. In any case, the discovery created the next big wave energy to increase economic activities and some of the hatchery work.

What makes a star innovator not only their creative capacity, but they are also rare talent for innovation in all aspects of their lives. The brilliant ideas are often born from the search for solutions to difficult problems, and new innovations that can solve problems and realize the idea. However, they are not necessarily those who bring to the market.

2) Employers

Employers are most recognized as a super-salespeople or rainmakers. Employers are those who see the picture, realize the potential, describes the steps necessary to make the idea a reality, and then bring innovators together with supporters to form a new business. Employers make money in their career or a new idea, whether this new business or new initiatives in an organization. Employers that rare gift of optimism and determination, which is, and will probably remain, new resources, the most valuable in the world. Optimism and determination of the more valuable in the equation of creativity and innovation because they are rarer.

It is also important to recognize the "social entrepreneurs" in this category, because they are the same importance to building heat, the growth of the city. Social surges from the businessman to provide positive energy through philanthropies. The work carried out by this increase cultural city, and they always increase the welfare of the community. Enterprisers social This not only creates a better city, they are economic and organizational work machines hatchery.

3) superstar

Superstar is a pursuer of achievement is very rare that a creative, talented people in extraordinary art, entertainment or sports. They are known as writers, singers, musicians, artists, chefs, architects, actors, fashion designers, politicians, football players and basketball, etc.. Famous people (celebrities) the need category because they are valuable as a magnet for the city where they live and work. But mostly because they are the economic engine for themselves. They create a new energy economy through the big movies, books, concerts and sports championship. Things that they do, related business to promote them, causing them to obtain support continuously.

4) Super eaten

Innovator, Entrepreneurs, and the terandalkan superstars, whether they know it or not, they have a genius keamapuan developers. They seemed as Super Mentor. They are people who say, "You can make an idea for the company. I will be the investors for you. "Or," We need support from professors back the idea. Professor need laboratory in the city. "Or," Let's start youth programs are best for the country. "

There are several types of Super Mentor. Often they are "father-city," wealthy businessman who has a deep concern about their city. They can be leaders in higher education institutions or charitable or religious leader or a CEO. Sometimes they are only ordinary citizens who have a deep commitment to the place they live and have the ability to find and encourage talent that has not terasah. In any case, the Super Mentor has a distinctive to identify and develop young stars and with the strong guiding hand and lead them.

Super Mentor also has the capacity to provide support and broad participation in local initiatives that will not happen without support. The growth of the city's best and fastest in the world run in the informal, not-selected group of Super Mentor. They work outside the local government and meet regularly to determine strategies and activities to help the city and the community to win the competition.

One can state that these groups make a Super Mentor greater and more positive towards the city from conducting local government. They have many or more for access to money and influence people as the government leaders who run their jobs, and they have many advantages with speed and fewer obstacles. And they serve a critical function - they are a fire innovators and entrepreneurs.

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Everything is an animal that by God in Scripture in the Letter of An-Naml (all). He mentions in the letter that this man take lessons from the life of all. Everything is a group of animals that live in the land, and create a space that burrow terraced houses and a warehouse storing food winter. Orderliness and discipline are all in the kingdom as part of the human need to rest. All also have the ability to collaborate with other animals, is one of the leaf lice.

All types of head lice and leaves have a certain relationship called symbiosis. In symbiosis, different kinds of animals help each other. Head lice are the leaves of small insects that slow moving, living on herbs and eat nectar. These are nectar from the tree stem with a sharp mouths and long-term. When digested, changed into the nectar of sweet honey dew ndisebut. Material is then issued by the lice through organs called kornikula. Honey dew food craze is all red, which can take as much as produced by the leaves of the lice. With keep livestock tick leaves, all have backup always ready.

To protect moisture reserves, is considering all the leaves belong lice. For example, all lice move to the place that many nektar, and the search area when food is becoming too congested, all the lice will move to the region a more loose. Emmet also attacked each trying to eat the insects that leaves the helpless, even if the attacker may be far greater than all themselves. Scientists have not yet certainty when or how the special relationship began. However, with lice and finding all the leaves that have become a fossil, together, proved that the two species of insects have been helping each other at least since 30 million years ago.

All the stories and leaves the helpless, according to Stephen R. Covey called effectiveness, which is the balance between production and production capacity. Production is the result of the , the honey dew. Meanwhile, production capacity is the ability or assets that produce honey dew, the leaves of head lice. All strive to maintain and keep the lice leaves the best, so that leaves the lice embut still produce honey. All the action is effective.

In business, we often seek profits or result in short-term damage to production capacity or physical assets, such as cars, computers, phone, fax, and even our bodies or our environment. We rarely maintain or treat the car, computer, phone and fax. After the assets are damaged, then we realize that the new assets is a key asset. The cost to repair the assets are much more expensive than maintaining the assets regularly. So we have to do things that are not effective.
We also often talk about customer service. We often ignore the people who deal with customers, namely employees. So that we realize little by little after customers leave us. Loyalitasnya to trust and we lost. Thus we usually blame the employee. That action is not effective. If we want our employees treat customers well, then we must also treat our employees like customers. "You can buy someone's hands, but never can buy a heart. Is where the heart is loyal. You can buy , but can not buy them brain. That is where creativity, smart, understand. "Said Stephen R. Covey. To effectively acts it we must learn to think and lice leaves.

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